Skip to main content

Extraordinary Genius - Cp427



Chapter 427 – Brand Killer


Please support me by using this link PayPal.Me/Noobtranslator or Patreon  


The Little Tyrant’s Super Learning Machine was introduced to the market. Although it was priced lower than Aiwa Learning Machine, the sales were not as good as Duan Yongping expects.


Duan Yongping came up with an idea for his commercial. “The Clapping Song.” Feng Yu immediately arrange two advertising slots for him.





“You clap once, I clap once, The Little Tyrant has a new Learning Machine.”


In Feng Yu’s past life, this was the classic Little Tyrant’s advertising jingle. However, in this life, this jingle will not be as effective as it was in his past life. In his previous life, The Little Tyrant did not have any competitors.


In this life, Aiwa Learning Machine was already in the market for almost a month and was advertising aggressively. There were 8 advertisements on CCTV every day. No other company or brands had done this before.


Duan Yongping had analyzed his marketing tactics and felt that it was because The Little Tyrant does not have any celebrities endorsing its products. If he could get a celebrity to endorse his Learning Machine, the sales should pick up. There were not many famous celebrities now. The only one that was famous throughout China and even the whole world was Jackie Chan.


Duan Yongping called Feng Yu and told Feng Yu that he was thinking of getting Jackie Chan to endorse The Little Tyrant Learning Machine.


Feng Yu got a shock and almost threw the phone on the floor. Who did you say? Jackie Chan?





For goodness sake, Jackie Chan was also known as a brand killer in his previous life. Whatever products he endorses, something terrible will happen to that brand. There was even a term called “Jackie Chan’s endorsement” in the business world to describe the death of a company!


After Jackie Chan had endorsed for The Little Tyrant’s Learning Machine and The Little Tyrant close down. He endorsed for Ai Duo VCD player, and the boss of that company was put behind bars, and the company closes down. He endorsed for Fen Huang Cola, and this brand disappeared. He endorsed for Volkswagen Caddy, and only about 900 units were sold in entire China. This model withdrew from the Chinese market soon after. He endorsed for Bawang shampoo and later this shampoo was rumored to cause cancer. He endorsed for Si Lian Dumplings, and these dumplings were ordered to be removed from the shelves as it was contaminated with bacteria. He endorsed for Mitsubishi cars, and Mitsubishi had a massive recall of its vehicles due to faulty parts.


In Feng Yu’s past life, The Little Tyrant was the first company that was killed by this curse! This was why when Feng Yu heard Duan Yongping mentioning Jackie Chan, he almost had a stroke.





“Manager Feng, Jackie Chan is famous throughout China, Asia, and even the whole world. He is the hottest Asian celebrity now. If we can get him to endorse our products, we can even export. I had called his manager and the endorsement fees for two years, including commercials and printed advertisements, is only about 5 million RMB. I have bargained this amount to 4.5 million.”


4.5 million for 2 years was really a good deal. Compared to Jackie Chan’s fame, even it was only in Asia, this price was worth it. Jackie Chan seldom visits China now as Hong Kong’s handover still had not happened. He did not attend any business activities in China yet. As such, his pricing was still low in China.


The price given to The Little Tyrant was only to test the market. He wants to know how much he could charge in China.


There was someone who had come to Jackie Chan’s defense about his curse in Feng Yu’s previous life. After Jackie Chan’s endorsement, the product sales will increase exponentially. Everybody liked celebrities and trusted them. The consumers will choose to buy the products they endorsed. As the sales rose, the production could not keep up, and the companies had to expand their operations. The management could not keep up and made the wrong decisions. Some companies’ products had problems too, and the companies had relied too much on Jackie Chan’s popularity.





Most importantly, a tall tree catches the wind. There might be no problem with the brand or product, but because it was Jackie Chan, more people will take note of the product he endorsed. A small issue will be blown out of proportion. Some of the companies’ rival might be behind all these.


If Duan Yongping got Jackie Chan as the brand ambassador, then Feng Yu must make sure that there were no problems in The Little Tyrant’s management. Actually, he does not need to worry too much. The Little Tyrant in his previous life had too many government staff in the management, and there were rumors that the company’s accounts were very messy.


Now, The Little Tyrant was restructured and changed to a shareholding. Fu Guangzheng had also sent his men to manage this company. Without the government interfering with the management, there should not be any problems.


The only worry Feng Yu had was The Little Tyrant could not keep up with the production. If they hire factories as their contractors, the quality might be affected, and this would be a big problem.


There were many electronics factories in Guangdong. In Feng Yu’s past life, The Little Tyrant had to get some of these companies to manufacture their products, and there were problems with the quality. This resulted in The Little Tyrant shut down.





Feng Yu was considering if he should acquire some small factories to increase The Little Tyrant’s production. Managing these factories himself was better than getting factories to manufacture on behalf for them.


“Have you asked Manager Fu? Did he agree?” Feng Yu had a headache.


“I had asked Manager Fu, and he told me to get your opinion.” Fu Guangzheng also thinks that Jackie Chan was a suitable celebrity to endorse this product. Furthermore, 4.5 million RMB was way cheaper than his standard fees in Hong Kong.


But Fu Guangzheng knew about Feng Yu’s skills in choosing celebrities as brand ambassador. Just look at the spokesperson for bladeless fans and the humidifiers.


This was why even though Fu Guangzheng felt that Jackie Chan was a good choice, he did not agree immediately. What if Feng Yu had someone cheaper and more effective in mind?


“Manager Duan, have you considered that our factory is now manufacturing Super Learning Machine and also Aiwa Learning Machine? The sales now are almost matching to our production speed. What if the Super Learning Machine sales increase sharply after Jackie Chan’s endorsement and our production cannot keep up?”





“We have a lot of small electronic factories around us. We can hire them as contractors.”


Sure enough, this was the usual solution.


“Can we acquire some of these factories? It is better for us to manage the factories ourselves than hiring them. Discuss with Manager Fu and think of a solution.”


Damn. If Jackie Chan were to endorse this product, then they must not get some other factories to manufacture this product!


Duan Yongping discussed with Fu Guangzheng. With the current funds, they have no problems acquiring a small factory. But it was too difficult to buy 2 factories. They could use the usual method, using advance payments from the distributors and use the money to acquire these factories. Once after the products were produced, then they can send it to the distributors. If the funds were still insufficient, they can hold back on the materials payment and even hold back the workers’ wages.


Hold back the workers’ wages? Fu Guangzheng and Feng Yu had the same view on this. No way! They can hold back the distributors and suppliers’ payments and goods, but they must never hold back the workers’ salaries!





After both had discussed, they contacted Feng Yu. Feng Yu also agreed with Fu Guangzheng’s solution, which was getting a bank loan. The Little Tyrant must expand no matter what.


China’s economy had been improving these few years, and the people’s salaries had been increasing. Learning Machine sales will also become better. Coupled with Jackie Chan’s endorsement, the sales will definitely increase sharply.


As the Learning Machine was getting popular, Wind and Rain VCD factory was completed, and production could start. However, Feng Yu does not have time to visit the factory as his exams were around the corner.


Translator’s notes: Wow, didn’t know about Jackie Chan’s curse until I do this chapter. Anyway, I had found a link https://www.hongkongfp.com/2016/07/17/the-curse-of-jackie-chan-strikes-again-another-company-associated-with-star-falls-from-grace/


Here is the link to The Little Tyrant’s Learning Machine in case you do not know about this product. https://kotaku.com/the-chinese-gaming-console-with-the-jackie-chan-seal-of-1457960866



 Please support me by using this link PayPal.Me/Noobtranslator or Patreon












Comments

Post a Comment

Popular posts from this blog

Extraordinary Genius - Cp272

Chapter 272 – Oil Prices plunged
Please support me by using this linkPayPal.Me/Noobtranslator or Patreon


Just when Feng Xingtai was preparing for the Lunar New Year’s celebration, Feng Yu returned to Bing City and he was on the phone with He Zhaoji. He was reporting the international oil and London gold prices.

On January 17, the price of oil rose by 1 USD before it starts to fall. From that day onwards, oil prices fell almost every day. It had been 10 days, and oil prices had dropped from 207 USD to 19 USD. The day where oil prices plunged the most was 17th January. It fell from 27 USD to 23 USD. The next day, it fell to less than 20 USD.

After that, oil prices started to have small fluctuations, but it did not rise. The prices still kept falling bit by bit every day.

He Zhaoji was in awe of Feng Yu’s analysis of the market. Even when there was a war going on, Feng Yu still dare to short oil prices, and his predictions again came true. But He Zhaoji was worried that Feng Yu had set the se…

Extraordinary Genius - Cp383

Chapter 383 – Life is like a play, it all depends on your acting skills (Part 2 of 3)
Please support me by using this linkPayPal.Me/Noobtranslator or Patreon

“What? The negotiations will be suspended for today? Bing City had sent people to bring us around the city?” Ivanov was puzzled. Why were the talks put on old? Who the hell wants to tour your city?!

Bing City was just a city covered in snow and ice. There was not much difference with Russia. Russia had better sceneries.

Could it be that Bing City Government was trying to stall time and negotiate with Australia first?

If Australia had gotten a deal with Bing City first, then Russia would be out of this game. No! We must talk to Bing City immediately. Since Bing City Government was trying to make excuses, then I should take the initiative.




“Oh, Mr. Ivanov, you want to continue with the negotiations? There is still time. The land can only be plow in April and planting can only start in May. There is no difference if we can reach a deal no…

Extraordinary Genius - Cp433

Chapter 433 – Making comparisons

Please support me by using this linkPayPal.Me/Noobtranslator or Patreon

 Zhang Ruiqiang walked around the exhibition, and his brows were tightly knitted together. How come the 3rd, 4th, and 5th floors were like this?

He had noticed that this was an exhibition hosted in China, but all the Chinese booths were not as well located as the foreign companies’ booths. All the foreign companies’ booths were well decorated and huge. Those Chinese companies’ booths were small and unnoticeable.




It seems that only Feng Yu’s companies were the only Chinese companies that were nicely decorated. But why did Feng Yu get so many girls in Cheongsams standing in his booths?

“Leader, look at my booths. What do you think of the decorations? Don’t you think that these are attractive? I had said that those companies’ booth locations are not good, and they still got angry with me.” Feng Yu suddenly appear beside Zhang Ruiqiang and said proudly.

“Where are these girls from? Your com…